My story

“He who has the guts to broaden himself by gaining knowledge of others will go far in life!”

Chef - Jacob Jan Boerma

How it started

My unprecedented ambition to accomplish a lot in life already started when I was still a young boy. During holidays with my parents, sitting in the backseat of the car, I was inspired by the MICHELIN Guide laying beside me. This renowned red culinary bible sparked my dream to one day cook as a three Michelin-starred chef myself. As with so many chefs, my career started at home. So baking pancakes was in fact the very beginning of a successful career.

Constant growth

Meanwhile I’ve been working in high-end gastronomy for 25 years. I was granted those 3 Michelin stars and am running multiple businesses at home and abroad. To get to the top level, I first made a plan with a focus on different pillars: detail, perfection, consistency, individuality, characteristics of each dish and excellent ingredients. In addition, I constantly kept developing myself from day one, took a critical look at myself, and challenged myself to push to the limit.

Share experience

The plan, my rock-solid discipline and complete dedication ensured I got to realize my dream and even take it a step further. It’s not just the end goal that’s brought me a lot, but also the journey towards it. During the course of years, I’ve learned a lot: how to become a successful chef and entrepreneur and how to stay top of mind with guests. But also why it’s important to let others share in your success.

The knowledge and experience I gained in all aspects of high-end gastronomy enable me to help others as well as possible and to enjoy guiding them to the best result.

“Do everything with full dedication and be critical of yourself to make something a success".

Chef - Jacob Jan Boerma
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